WHY CANCER & ALOPECIA?
During treatment, Dave and his wife became very concerned and strict about the ingredients they chose to use and consume, in all elements of their lives, and quickly realized there was a gap in the market of body care products that truly benefitted those who have been directly, or indirectly, affected by cancer and alopecia. (Alopecia, a disease of its own, is also a well-documented side effect of many cancer treatments and, as Dave’s wife experienced first-hand, can take a large emotional toll on those it affects). Inspired by the health benefits, beauty and natural elements of the Southwest United States where they call home, Dave set out to create a line of premium eco-luxury body care products that were made of the cleanest and most natural ingredients possible, free of carcinogenic chemicals and artificial fragrances, to benefit those who have been affected by cancer and/or alopecia, as well as those who simply choose to live a healthy lifestyle.